The Violet Jewel

Earth’s most vibrant superfood, packed with antioxidants and natural sweetness.

The Science

Color is Nutrition.

That deep, mesmerizing purple isn’t just for show. It comes from Anthocyanins—the same powerful antioxidant found in blueberries and acai.

We don’t add a single drop of dye. This is nature’s palette at its most potent.

From Farm to Pastry

How we keep it purple, naturally.

The Selection

Hunting for the Deepest Purple.

Not all sweet potatoes are created equal.

We partner with specific farms to grow a variety known for its intense violet hue and concentrated sweetness, ensuring consistent quality from the soil up.

The Craft

Locking in the Spectrum.

Purple sweet potatoes lose their color if boiled improperly.

We use a gentle Steaming process that cooks the root while locking in the anthocyanins. This preserves the vibrant color naturally, making it the perfect superfood ingredient for your lattes and baking.

Paint your food purple.

Shop Purple Sweet Potato